There have been a few people asking the question, why can’t I download William Hill in Australia? The straightforward answer is William Hill is not available in Australia.
In 2012, UK betting giant, William Hill, acquired Australian bookmaker, Sportingbet. In February 2015 Sportingbet rebrand to William Hill. And this way William Hill brand of betting starts in Australia.
William Hill has been around for over 80 years; and has built a solid reputation as one of the premier bookmakers in the world.
But due to currently the William Hill brand no longer operates in Australia; because it merges into BetEasy as of August 13th, 2018.
Also if you are looking for a William Hill sports app that is not available in Australia. You can thus switch over to other casinos and sports apps to play pokies or do sports betting.
BetEasy will combine the hundreds of thousands of customers of CrownBet; and William Hill Australia, and is the third-largest online bookmaker in the country; behind Sportsbet and Tabcorp.
Willian Hill no More Open to Australians
According to casino news in early 2018; William Hill reviewed its underperformance Australian business, and its sale was among the possibilities under consideration. Then after a fierce bidding process, CrownBet was announced as the buyer of the struggling betting operation in February. At about the same time; it was announced that The Stars Group would acquire an 80% equity in CrownBet from Australian casino operator Crown Resorts.
News sources announced that after the above acquisition deals; CrownBet was planning to rebrand as part of its combination with William Hill Australia. It also became known that Mr. Tripp and his team had chosen the Sportingbet name; the name of a locally popular betting operator once run by his father, Alan.
Sportingbet is one of three brands that William Hill acquires. When it entered the Australian gambling market a few years ago, the other two being Tom Waterhouse and Centrebet. The British bookmaker later on combined the three businesses into William Hill Australia.
CrownBet’s original rebrand plan fell through after Paddy Power Betfair’s Australian business. And Sportsbet, challenged the move in Federal Court; arguing that the Sportingbet brand sounded too similar to its own. This might confuse customers the two separate operations are actually one and the same or are somehow related. As a result, the court issued an order temporarily blocking the planned rebrand.
Forming of Beteasy
According to Mr. Tripp, they selected a new name for the combined business. BetEasy would resonate with their customers, both the CrownBet and the William Hill Australia ones.
Mr. Tripp pointed out that he was a little bit personally disappointed because he “had [his] heart on Sportingbet,” but he did not take personal offense at Sportsbet’s legal action.
It is also important to note that BetEasy is being born at a time when licensed Australian operators are facing tighter advertising restrictions, new taxes, and heavy competition.
Mr. Tripp told Fairfax Media that while they supported the introduction of measures aimed at protecting gambling customers more effectively; they could not just “sugarcoat” the reality of operators that they face with greater challenges than ever before.
A number of Australian states and territories have already introduced; or are set to introduce a point of consumption taxes; thus charging operators between 8% and 15% on their local revenues. Local lawmakers have cited the same reasons for implementing the new taxation regimes; arguing that governments should be able to benefit from the nation’s growing sports betting industry.
Bet on Beteasy
At Beteasy you will enjoy more betting options exciting rewards and every Australian thoroughbred, harness, and greyhound race. All the gamers who have account with Crownbet or William Hill be merged into the Beteasy account.
BetEasy is licensed in Australia’s Northern Territory and majority-owned by The Stars Group, one of the largest and most professional online gaming companies in the world. Moreover, it is the only corporate bookmaker that provides access to the Sky Racing channels for its customers. As a result, they are an amalgamation of CrownBet and William Hill Australia.
Sportsbet, Beteasy, Neds, Ladbrokes are the best bookies in Australia.